"... IS IN CONTROL OF THEIR OWN
DESTINY"
by J.M.Vargas
Let the sports metaphors fly!
One of the most overused cliche' expressions
used by sports journalists whenever the playoffs
for a professional sport begin to heat up
(typically in the NFL), the term 'in control of
their own destiny' applies to teams that have to
win a decisive victory or score 'X' amount of
points in order to move to their next
championship match... and so on and so forth
until the final showdown for a chance at 'the
big game' is at hand. Like the St. Louis Rams
and Indianapolis Colts this year (and the N.Y.
Jets the year before), Sega has come back to
life after a few lousy underperforming seasons
with the money losing record of a beaten warrior
(the Saturn) hampered by a career-ending injury
too early in its promising life (ahem!),
replaced by the promising fortunes of a talented
and media-savvy rookie (the Dreamcast). With the
performance stats to back its considerable
pre-season preparation (5 million units sold
around the world and climbing... except in
Japan!), Dreamcast could have been the ticket to
the promised land of balanced financial sheets
and respectable market share.
But Nintendo and Sony also are hungry team
owners with aging 'A' caliber stars (N64 and
PlayStation) on their way to Hall of Fame
retirement, and their draft picks (Dolphin and
the it's-almost-here-and-I-can't-wait PS2)
threaten to stop the rocket-like ride Dreamcast
has experienced by giving the sponsors
(third-party developers) some second thoughts
about putting their fortunes on the shoulders of
an organization that has a reputation for
fumbling the ball quite a few times in decisive
regular-season matches (the last couple of years
of the Genesis) and wasting valuable resources
in long-term prospects that didn't pan out
(GameGear, Nomad, 32X, Sega CD). One only needs
to look at how the biggest sponsor of them all,
the
beer-company-with-horses-and-cute-chicks-in-bikinis-on-TV
commercials (Electronics Arts), has treated the
Dreamcast to see that this perception of an
uncertain future isn't some magazine/internet
conspiracy to bury Sega before it has a fighting
chance, but a subtle hint of what the industry
as a whole (and we as the clients that feed it)
knows full well: SEGA IS NOT IN CONTROL OF ITS
OWN DESTINY.
Or is it?
Sports metaphors aside (thank God, if
he/she/it exists, because I felt for a second up
there trapped in an episode of ABC's "Sports
Night"), some facts are becoming more clear by
the week about the long-term future of Dreamcast
in the United States, Europe and Japan (I know
it sucks that South America and the
African/Australian/Antartica territories never
get their proper due, but that's life under a
one superpower world). Forget the 2000 season
because (a) the games coming out are already on
their way and new one's can't be designed under
a year (unless they get rushed ala "South Park"
for N64), (b) they're gonna be plentiful and
really good (well, most of the one's Acclaim
hasn't managed to tarnish yet) and (c) we're set
for the best gaming we've ever experienced on
five confirmed and rock-solid gaming platforms
(PSX, PS2, Dreamcast, N64, GameBoy Color), one
struggling for recognition (NeoGeo Pocket) and
three potential wildcards (Wonderswan, GameBoy
Advance, Dolphin). Dreamcast is here for at
least another year with the good stuff, and it's
doubtful many of us will be able to find either
the time or the bucks to keep up with all of the
"Metropolis Street Racing", "Shenmues", "Floigan
Brothers", "Phantasy Stars", "NBA/NFL 2K1's",
"RE: Code Veronicas", etc. coming out.
It is what happens after Christmas of 2000
that worries me because it could signal either
the entrenchment of Dreamcast as an AFFORDABLE
AND ATTRACTIVE (TO GAMERS AND DEVELOPERS ALIKE)
SECONDARY SYSTEM TO THE SONY/NINTENDO
JUGGERNAUT, or the slow and painful descent into
an 18 month cycle in which everybody knows that
the emperor is speaks the truth loud-enough for
the powers-that-be to start saving the women and
children. That's exactly what happened with the
Saturn after the Christmas 1996 season, when 'A'
titles like "Fighters Megamix" couldn't even
sell 100,000 copies in 1997 and Sega started
working quietly and behind-the-scenes for
potential replacements/upgrades for their failed
32-bit system, but kept a 'we'll fight it out
until the end' public attitude that barely
disguised the complete absence of product that
sank 1998 into the pits ("Panzer Dragoon Saga"
rocked though). It took until September of 1999
(almost three years!) for the fruits of these
efforts to reach American shores, and that is
just too freaking long for a company to expect
their loyal and blind followers to be faithful
to the brand; I love Sega and I treasure my
Saturn, but I can't fathom anyone depriving
themselves of PSX and N64 goodness throughout
1998 and 1999 for a self-whipping Dreamcast
vigil.
What am I saying? That, just because we're
about to experience the second-generation of
Dreamcast heaven, we shouldn't lose sight of
some unpleasent FACTS that could prevent us from
enjoying a fourth or fifth generation.
FACT: Dreamcast has bombed in Japan, period.
End of story. Even if a dramatic price cut
across the board induces some last-minute
shopping from the Japanese enthusiasts, the PS2
is almost here and EVERYONE there who can't
afford one is thinking about getting one. When
'AAA' quality titles like "Soul Calibur", "RE:
Code Veronica", "Sonic Adventure", "Shenmue"
($40 million!) and "Seaman" (!) don't move the
hardware from the store shelves, what on Earth
could possibly do??!! Approx. one of every two
Japanese Dreamcast owners has one of those
above-mentioned titles (50% market penetration),
which means that there is plenty of room for
growth IF something happens. But what?
FACT: Despite the success of Dreamcast in
Europe and America, Sega is still losing money
because of the failure of Dreamcast in Japan and
the general depression of the arcade market
(especially in North America), still the
lifeblood of the company. Selling as many
Dreamcasts as Sega has is good for business, but
those units better keep flying off shelves for
the sake of debt reduction (and production cost
recoupment).
FACT: Sega is now more dependent than ever on
the support of second and third-party developers
to attract clients with the sports games
("NFL/NBA 2K") and franchises ("Resident Evil",
"Street Fighter [whatever]") everybody wants;
once upon a time Sega could single-handedly keep
a system afloat with its own games (almost every
game they ever ported to the Saturn is a
classic), but that theory has been deflated by
their less-than-stellar crop of initial
Dreamcast titles ("VF3tb", "Sega Rally 2") and a
couple of perplexing decisions from Sega of
America (why isn't "Virtual On: Ontario Tangram"
even announced for America?).
FACT: the absence of the much-heralded
Dreamcast Network six months into the system's
American cycle, after years of pre-planning and
quite a lot of hype (much of it of its own
making), again pierces Sega's weakest armor:
credibility. I'd rather have a quality online
Network arriving late than one arriving early
and buggy, but everyday that goes by without
online "Chu Chu Rocket" tournaments on the
internet is another day for people to wonder
about the PS2 ports.
FACT: EA and Square aren't developing for the
system, and that means no "Madden", no "NBA
Live", no "NHL Hockey", no James Bond game
(hooray!), no "Final Fantasy", etc.; I
personally can live without these two (only
"FFVIII", "Sled Storm" and "Medal of Honor"
rocked my boat in 1999), but their perpetual
absence in the Dreamcast line-up is only a
reminder that the system isn't a priority for
the companies that the masses follow (take that
as you will).
And there are about five or six more FACTS
that I had in mind, but by now I'm pretty sure
you get my drift.
IGN's premier site for Dreamcast news (after
the one and only www.dcswirl.com of course! :-P)
had an Editorial about this subject a couple of
weeks ago, and I'd like to recommed it to you as
additional reading for this MACKtrix column
because it touches on many of these same points:
http://dreamcast.ign.com/news/15068.html
Sorry if all this seems like the worst-case
scenario unfolding when things couldn't look
more rosy for Sega's fortunes, but a sunny today
shouldn't mean that some good planning and work
can't go toward ensuring a competitive AND
successful tomorrow. Yes, underneath my
negativism I'm an optimist that feels and knows
(yes, KNOWS) what Sega needs to do in order to
not only be competitive with the Sony and
Nintendo empires, but actually compete toe to
toe with them and stand its own ground; talk is
cheap I know, but that's what we columnists with
our own self-agrandizing opinion of our own
judgement (and too much time on our hands) do
best.
What Sega needs to do to compete with PS2 and
Dolphin is begin to scrt... oops, look at the
time! The Arizona/Michigan primaries are on, and
CNN/MSNBC/Fox News are going live with the
results! Sorry folks, gotta boogy! See you next
week with the second part of "... is in Control
of their Own Destiny" (hey, I'm a political
junkie; sue me).
Feeling ticked? E-mail us!
sjvargas@concentric.net
(J.M.Vargas) j.gray@katana-edge.com
Joey G. shroom@katana-edge.com
Brian
G.
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