| Author |
Topic: 30 days till PS2... where's the ad
blitz? |
opa-opa
Gaming Aged Member
Posts: 9299
Reg: Aug 99 |
posted 09-26-2000 04:17 PM 
  
I mean, I'm expecting to see a PS2 ad on TV every 5 mins, and every
banner on the internet should be for PS2. Instead I see absolutely
nothing.
It almost seems like Sony is trying to keep the launch a big
secret, since they know they can't meet the demand.
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"I ALWAYS WANTED A THING CALLED TUNA
SASHIMI"
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iapetus
Gaming Aged Member
Posts: 1712
Reg: Oct 99 |
posted 09-26-2000 04:19 PM
Well, one thing that might make sense would be if the ads start
tomorrow, when Sony unveil their own games. Any later than that, and
it seems like a surprising (and possibly quite arrogant) move.
------------------
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Refugee
Novice Member
Posts: 126
Reg: Jul 2000 |
posted 09-26-2000 04:22 PM
Since the demand is supposedly impossible to supply to already I
doubt they would need to advertise to such extremes as holding every
banner ad and every commerical spot....
I'd be damned if they can supply the preorders alone not to
mention the casual gamers, the lil johnnys at christmas, the psycho
old people who won't give up gaming, and the dvd obsessionists who
just must have a dvd player w/ a blue led not to mention it stands
vertically. wooo! 
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Big Ben
Novice Member
Posts: 205
Reg: Jun 2000 |
posted 09-26-2000 04:24 PM
A secret eh?
That is interesting conjecture....
It would be the worst kept secret of all time 
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that...?"
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gen-x
fobs
Gaming Aged Member
Posts: 3396
Reg: Sep 99 |
posted 09-26-2000 04:25 PM
[off-topic]
I was in the Sony store the other day and they had a
DVD player that had a blue LED, looked pretty cool and i'm thinking
of buying it for a DVD player...Guess Sony learnt something from the
brisk PS2 sales 
[/off-topic]
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previously
Pochacco
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gdog3000
Member
Posts: 363
Reg: May 2000 |
posted 09-26-2000 04:28 PM
thats a possible scenerio, we might see commercials only for the
games, i am sure sony will hype it up for x-mas demand
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gen-x
fobs
Gaming Aged Member
Posts: 3396
Reg: Sep 99 |
posted 09-26-2000 04:30 PM
Maybe Sony wants a shortage...
...when demand > supply,
there's lots of panic and hysteria = great publicity and media
coverage. Nintendo proved that.
If that happens, they don't really need strong advertising, just
enough to let people know that "it's here".
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previously
Pochacco
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The Chosen
One
Gaming Aged Member
Posts: 1050
Reg: Mar 2000 |
posted 09-26-2000 04:39 PM
I find it funny that there is zero PS2 advertising on TV as
well. I remember earlier this year, people were going on and on
about how the airwaves would be flooded with Sony's PS2 Ad campaign.
But frankly, the Dreamcast's pre-launch advertising was much
better. They had teaser Ads as early as June/July before their
September launch. The actual Ads weren't great, but at least they
flashed the "9.9.99" launch date in every commercial.
I know the typical excuse right now for the PS2 is that Sony is
worried about shortages, therefore they don't want to advertise.
Though IMO, that seems a little far fetched to be the entire reason.
Nintendo was "supposedly" worried about shortages with the N64, but
that didn't stop them from advertising.
Sony still doesn't have any PS2 print Ads in this months gaming
magazines! It's mostly third parties advertising their PS2 titles.
Right now, most of my friends who are casual gamers, don't even
know what the launch date is for the PS2. The few that do know,
found out by going to EB.
I seriously don't understand Sony's strategy. If they think they
won this generation by default, then they're in for a rude
awakening.
------------------
The Chosen One - Defender of Common Sense
SegaNet Name: TheChozenOne
NFL 2K1 Record
Overall: 24-9
Against Gaming-Age players:
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|
MjolniR
Expert Member
Posts: 647
Reg: Jun 2000 |
posted 09-26-2000 04:41 PM
Well, sony has a big tri-fold ad in the newest EGM. It wasn't
exactly striking, but it was there.
------------------
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gdog3000
Member
Posts: 363
Reg: May 2000 |
posted 09-26-2000 04:41 PM
if I hadn't found out about toys r us one day preorder, I would be
worried about too much advertising. thAT would have meant more
people waiting in front the target i planned on, but now I don't
care
------------------
nfl2k1 online record:
2-0 and plenty of
lag ;)
username:gdog3000
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Mandark
Gaming Aged Member
Posts: 1525
Reg: Mar 2000 |
posted 09-26-2000 04:51 PM
You're not the real opa! opa said that the "shortages" were fake PR
to get Sony attention! Don't make me email Terminator and have him
look it up!
Well, I guess if the PS2 sells very well without much
advertising, it proves that people are Sony sheep and only buy the
name brand.
Of course if they ran lots of ads and it sold well, it would
prove that people are mindless drones controlled by advertising
money.
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|
T0M $LiCK
Gaming Aged Member
Posts: 1596
Reg: Feb 2000 |
posted 09-26-2000 04:53 PM
In all honesty they don't need it, it would be more than foolish to
think that all the domestic PS2 won't sellout in worse case scenario
by the end of the week.
Also they have been showing the Madden ad which serves as
advertising.
You will probably see some towards the mid of Oct. and later
probably detailing post-launch titles.
------------------
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faster, or the PlayStation 2 hardware were 10 times faster, that
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|
bastardly
Gaming Aged Member
Posts: 1259
Reg: Aug 2000 |
posted 09-26-2000 04:56 PM
Well stores are advertising it, but does SONY even need to? Everyone
knows about the friggin PS2, my teacher was talking about it today
and how his son made him pre-order one for him because all his
friends are too. Why advertise something that the media and word of
mouth will do for you for free? Save up thoe bucks and use it during
November shopping days to advertise the PS2 when the new shipments
come in. I think you'll see some game ads soon though.
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|
Orin
Expert Member
Posts: 711
Reg: Jul 99 |
posted 09-26-2000 04:57 PM
The shortage excuse is dumb. Youd think sony would want people to
now the thing is out there. Just beacause the can't get it now dosnt
mean they wont get it later.
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|
Alex
Gaming Aged Member
Posts: 5363
Reg: Mar 2000 |
posted 09-26-2000 05:03 PM
Quite frankly, PS2 dosen't need advertisment.
Who dosen't know what PS2 is by now? It's been on news shows,
talked about on Comedy Central, on magazine covers constantly, etc,
etc
It's advertisment is that it's simply the next Playstation.
------------------
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What do you mean I'm evicted? -Magic Holoduke
Today's Magic Holoduke was sponsered by: No one-Lack of
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Most wanted games:
1. Silpheed II
2. Dynasty Warriors 2
3. Suikogaiden Volume One
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|
opa-opa
Gaming Aged Member
Posts: 9299
Reg: Aug 99 |
posted 09-26-2000 05:06 PM
Yeah, kind of reminds me of how they didn't even need to advertise
SW:TPM. The media hype itself was more than enough. They must have
saved tens of millions on ad fees.
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"I ALWAYS WANTED A THING CALLED TUNA
SASHIMI"
|
Mendenhall
Member
Posts: 283
Reg: Apr 2000 |
posted 09-26-2000 05:11 PM
This is from EBworld about ths PS2. They sent this to me without any
request.
quote:
Dear EBWorld.com customer,
The PlayStation 2 launch is fast approaching and we have some
very
important information regarding your order. Since you
ordered your PS2
before the July 9th cutoff, you can expect
your PS2 order to arrive at your
door with the initial launch
shipment. For most of you, this means you will
receive your
package on October 26. If your delivery address is a P.O.
Box
or outside of the U.S., your package will be sent via U.S.
Priority Mail or
other method, and you can click here
to see
estimated
delivery times.
So in anticipation of the PS2 launch day, we have come up with
a few
excuses to explain your absence from work.
* I had a bad case of the Japanese flu
*
* I thought it
was Saturday
*
* I had to stay home and play video games
Please note that it's not just the PS2 that's selling like
crazy.
Games and accessories may be in very short supply at
release as well. There
are over 20 games currently scheduled
for release at launch and more are
being added. Do you have all
the games you need?
We know for a fact that many of you haven't ordered memory
cards and
extra controllers with your PS2. Memory cards are
essential for saving game
data, and how do you expect to kick
everyone's butt in Street Fighter EX3 if
you've only got one
controller?
Follow this link to our PS2 page
to make
sure you have all
of the games and accessories you need on the big day.
Finally, here are a few situations that may cause delay or
even
cancellation of your order. Please take a moment and
follow this link to the
order status page and
verify the
following information:
1) Credit Card expiration date is accurate and does not
expire
before 10/26/2000.
2) The billing address is
identical to your credit card billing
address.
3) The
shipping address is accurate and complete.
4) The credit limit
is high enough to allow for your purchase.
We don't charge or authorize your card until just prior to
shipment,
so we won't know about these issues until very late
in the process. Help us
out by verifying the above items so we
can get your order to you on the
26th. If changes or additions
to your order are necessary, please give us a
call at
1-877-4EBWORLD (432-9675) or e-mail your changes to
help@EBWorld.com.
Thanks again for ordering from EBWorld.com, and we hope you
enjoy
your day off on October 26!
------------------
A full metal straight-jacket filled with a
bumrush of hallucinatory mind smack.
[This message has been edited by Mendenhall (edited
09-26-2000).]
|
Solid
Snake
Gaming Aged Member
Posts: 4066
Reg: May 99 |
posted 09-26-2000 05:12 PM
U
R
NOT
E
I loved that ad campaign.
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|
The Chosen
One
Gaming Aged Member
Posts: 1050
Reg: Mar 2000 |
posted 09-26-2000 05:26 PM
I agree, Sony doesn't need to advertise. The first shipment
is as good as sold.
It just strikes me as strange that Sony would conserve their
advertise budget this way. This is something you'd expect from Sega.
I thought at least Sony would push the Oct. 26th date on TV some.
I guess I'm wondering if this is an arrogant move by Sony or
they're simply trying to conserve their Ad budget.
Though, as long as they advertise after the system launches, it
won't matter either way.
------------------
The Chosen One - Defender of Common Sense
SegaNet Name: TheChozenOne
NFL 2K1 Record
Overall: 24-9
Against Gaming-Age players:
2-1
|
Manj!
Novice Member
Posts: 101
Reg: Aug 2000 |
posted 09-26-2000 05:32 PM
I'm pretty sure the official ad campaign will start on Monday. Don't
get your panties in a bunch, everyone.
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Chernobyl!
|
lonestar
Gaming Aged Member
Posts: 2650
Reg: Mar 2000 |
posted 09-26-2000 05:36 PM
well....in my little local babbages, there are over 300 people on
reserve for a PS2. I'd say that a good number of people have heared
about it.
Oh, and I'm in the top 10 to get one.
PAID IT OFF TODAY.
oh, got a DC keyboard too. Couldn't find one till today.
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Xellos
Expert Member
Posts: 920
Reg: Nov 99 |
posted 09-26-2000 05:41 PM
I don't think Sony needs to spend a lot of money advertising PS2 all
over the place, because everybody already knows about it. Isn't Sony
going to have a tough time meeting the demand as it is?
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Dino 36
Expert Member
Posts: 638
Reg: Aug 2000 |
posted 09-26-2000 06:19 PM
Sony dosen't need to advertise the system itself that much seeing as
it's a sure thing that it will be bought. It's the games that need
air time.
------------------
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LAMBO
Member
Posts: 438
Reg: Feb 2000 |
posted 09-26-2000 07:12 PM
Man this game looks alot like Suikoden (which is a good thing, i
can't wait for Suikoden 3)
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